Course Overview for the Predictive Business Analytics Certificate, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Program Courses

To limit our community's exposure to COVID-19, the spring quarter will now commence on April 4. Online courses may have adjusted dates, but will otherwise run as usual. On-campus courses will be conducted remotely until April 27; University leaders will decide by April 17 whether to continue remote teaching or to return to in-person instruction on April 27. Updated information for affected courses can be found in the scheduling notes area under the course description.

BUS_ANLY 201-DL : Intro to Business Analytics

Description

Data and analytics are fundamental in the solving of business and organizational problems. Mastering these practices requires a well-rounded introduction, regardless of whether you are performing the analysis or implementing the results. Introduction to Business Analytics provides a solid foundation by beginning with basic principles in data modeling and intelligent information. We then continue with how to define business goals, various techniques for collecting and preparing data, different types of analysis and predictive models, and effective ways of communicating results.

The course will discuss many of the latest technology trends applicable to big data and predictive analytics, and includes examples from real use cases to provide a comprehensive, innovative, and practical approach to tackle business analytics problems. Students will also learn strategies to successfully approach stakeholders within an organization with analytic information while navigating the ethical, regulatory, and compliance issues related to the use of data analytics.

Content / Topics

Analytics Terminology, Methodology and Tools (with Statistical Concepts)
Descriptive, Prescriptive, and Predictive Analytics
Business Intelligence vs Business Analytics
Data Collection, Sampling, Preprocessing, Typing, and Governance
Designing a Data Analytics Study
Analytics Project Lifecycle
Implementation / Application of Business Analytics
Latest Analytical Technologies

Registered students can access their online course site here. An activated NetID and password is required for login. *Please note: It may take up to 24-hours for registered students to be added to the online course platform.