Marketing See related courses under advertising. Marketing courses carry business credit.
MKTG 201-DL : Principles of Marketing
Description
This course will introduce students to marketing research and
the marketing research process. Students will examine the
fundamental concepts and techniques used in marketing research and
learn the value of marketing research with respect to
decision-making in marketing and in business. We’ll discuss problem
formulation, research design, survey design, sampling, data
collection, and data analysis as well as how to effectively present
the data and insights uncovered during the marketing research
process. We’ll also explore qualitative and quantitative research
methods, primary and secondary research, exploratory and causal
research, and data visualization techniques. Throughout the course,
students will gain hands-on experience in conducting, analyzing,
and presenting both qualitative and quantitative research.
This course is conducted completely online. A technology fee will
be added to tuition.
