Courses, Communication Studies Major | Northwestern University School of Professional Studies - Northwestern School of Professional Studies

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COMM_ST 392-DL : Global Culture, Commerce, and Communication

Description

This course introduces students to the field of global strategic communication. The aim of the course is to provide you with the knowledge and skills to create and run effective strategic communication programs for foreign markets. We will address the context, the process, and the outcomes of global strategic communication: from theory and research, through global cultures and international consumer psychology and global market analysis, to creative execution and media planning. The course will be especially useful to those who see themselves as journalists, media and market analysts, international business people, diplomats, and researchers in the sphere of global strategic communication in the future.

The course is conducted completely online. A technology fee will be added to tuition.